Amplify Now Reads the Entire Video, Second by Second

Pulse grades your packaging in about a minute. It tells you whether the title, thumbnail, and first thirty seconds will earn a click and a watch. Amplify goes further. It watches the whole cut and tells you the exact moments to fix. This is our biggest release yet, so we want to put it on the record.

The verdict, up top

Every Amplify report opens with a single read on the video and the three lists that matter: what to do next, what is already working, and where viewers feel friction. No digging. The headline finding and the numbers behind it are the first thing you see.

Where your channel is connected, the score is read against your own median, not a generic benchmark. Stunning visuals meeting a slow setup is a different problem on a channel that usually opens fast, and Amplify says so.

Full-video read: every second, with timestamped fixes

This is the heart of the release. Amplify maps the whole runtime into segments, flags the watch points and the places viewers leave, and plots your retention against the rest of your channel. Each finding is pinned to the exact moment it belongs.

Open a segment and you get what was said, what was shown, the real retention drop, and the fix, stated plainly enough to act on in your editor. A slow paddle from 0:20 to 0:45 is not a vague note about pacing. It is a cut you can make this afternoon. This is the half of the craft that lives after you shoot, the counterpart to Muse, which plans the whole film before you shoot it.

Beats check: did the video keep its promise?

A title makes a promise. Retention is mostly the story of whether the video keeps it. Amplify scores the three beats that decide whether a viewer stays: the promise your packaging sets up, the payoff that delivers it, and the close that sends them to the next watch.

Beats check Amplify report

Promise Turn an ordinary surf session into something cinematic.

Promise Hit

The cold open sets a clear before-and-after at 0:04.

Viewers know exactly what they were promised.

0:04

Payoff Needs work

The transformation lands, but a slow setup sheds viewers first.

The biggest drop-off is at 0:42, just before the reveal.

0:42

Close Hit

Ends on the strongest wave with a clean next-watch cue.

The exit sends viewers straight to the next video.

3:58

When a beat is soft, you see it with the timestamp attached. A promise that lands but a payoff that arrives late is the single most common reason a strong idea underperforms, and it is the kind of thing you only catch when something reads the whole video, not just the open. It builds on the first-30-seconds promise and carries it all the way to the end screen.

Built for teams

If you run more than one channel, Amplify comes with plans built for it. Studio and Agency bundle Pulse and Amplify across every channel, and the read is the same depth on every upload, whether it is one or fifteen.